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Khadi India presented by Textile Sphere

Khadi is a handloom woven fabric produced in India, and traditionally used to make clothes. It is made of pure cotton and is dyed with natural dyes. Khadi is traditionally made by handspinning, dyeing and weaving, using handlooms which are locally called "khadi" or "khaddar" in Hindi.

Khadi has been an integral part of Indian culture for thousands of years. The first use of the term "Khadi" was during the reign of the Mughal Emperor Akbar (1556–1605). He encouraged his subjects to wear cotton clothing instead of imported silks. The word "khadi" means hand-spun fabric, which became synonymous with Indian textiles.

The Indian khadi industry has grown rapidly over the past few decades because it provides employment to millions of women in rural communities across India. Khadi fabric is a traditional handloom fabric produced in India. It is the traditional and traditional fabric of India, which has a long history. Khadi is a part of Indian culture and heritage. Khadi fabric is woven on handlooms or handlooms, which work by hand in order to produce khadi fabrics. The word "khadi" means "homespun," which refers to the process of weaving by hand on natural fibers such as cotton, silk or wool.

India is a leader in the making of khadi fabric. Khadi is a unique, handloomed textile that is woven from cotton and entirely handmade. The first use of khadi for manufacturing in India was in the late 18th century.

Khadi India- Textile Sphere

Khadi has been made by hand for hundreds of years, and has come to symbolize India's rich heritage, particularly its spiritual traditions. Every year millions of Indians make their own clothes, including cloths, saris and salwar kameez (traditional dresses), using traditional methods they learned from their mothers or grandmothers.

Khadi fabric has been made in India since ancient times. During British rule, regulations were issued to control production, but it was not until 1947 that efforts were made to revive textile production. Since then, production has expanded rapidly and today there are more than 100 mills producing over 10 million pieces daily.

In 2010 Khadi & Village Industries Commission (KVIC) launched its 'Make In India' campaign to encourage local manufacturing and consumption of Indian products; this has resulted in increased demand for Khadi products in India, particularly among rural communities. The Khadi and Village Industries Commission (KVIC) is the nodal agency of Government of India, under the Ministry of Micro, Small and Medium Enterprise (MSME) which promotes sustainable use of handspun cotton and linen yarns, threads and fabrics.It is also responsible for setting up cottage industries under the Khadi Village Industries Promotion Scheme.

Khadi India- Textile Sphere

The process of manufacturing khadi involved many steps such as carding the raw cotton into threads, washing and drying it before weaving it into cloth. This meant that no two pieces of khadi could be exactly alike because each piece was unique due to its handmade nature.

Khadi cotton was traditionally used for making bedsheets and other garments, including clothing for men and women. Today, it is also used for many other purposes such as wrapping food for sale in shops and restaurants, making bags and purses, using as packaging material for products sold at markets and fairs, etc., such as those made from bamboo or jute yarns

Khadi marketing is a local craft marketing, which is based on the art of handloom weaving. The term Khadi was coined by Mahatma Gandhi in 1928 and it has been given a status of its own since then in the Indian government policy. Khadi is not only a product, but also a movement that helped hundreds of thousands of women to take part in the freedom struggle against British rule. Khadi marketing involves promoting khadi products through various activities such as exhibitions, fairs, seminars, promotions and workshops. It also involves giving training programs on how to make this textile product so that people can sell it for themselves or for others.

The Government of India has established Khadi Gram Udyog Vikas Nigam Limited (KGUVNL) to promote khadi products in India and abroad. The KGUVNL was promoted as a public sector undertaking under the Department of Textiles, Government of India. The main objective behind its establishment was to produce khadi yarns and fabrics on commercial basis for use by manufacturers and consumers alike.

Khadi Marketing Strategy:

Khadi Marketing Strategy may take the form of a single promotional activity or a combination of promotional activities. The main objective behind khadi marketing strategy should be to make khadi products more visible to the consumer who is primarily interested in buying those products having good quality and reasonable prices.

The following are some objectives that can be pursued while developing a khadi marketing strategy:

  • To create awareness about khadi products among potential customers (both existing as well as potential) at different levels.
  • To create demand for khadi products through advertising campaigns which will help increase their market share in terms of sales volume as well as market share in terms of profit margins.
  • To achieve these objectives through various types of promotions like product launches, displays, exhibitions, etc., which will help in increasing awareness about khadi products among potential customers (both existing as well as potential) at different levels

Khadi will continue to be popular within the Indian market because of its local relevance and history, but it has a much harder time when it comes to the international fashion market. Largely, this is due to its lack of availability in global markets, as well as its comparatively high price point. It is difficult to manufacture an eco-friendly fabric that is also affordable for the average buyer. Khadi's domestic market has tried to draw in foreign interest by providing easier purchasing, but their efforts haven't all been successful.

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