Indo Count partners with Premiere fitness global brand “GAIAM” in Home Textiles
Mumbai, India, September 16, 2022 – Indo Count is pleased to announce
its new partnership with the GAIAM brand, owned by Galaxy Universal. GAIAM – an
industry-leading yoga, health & wellness brand is collaborating with Indo
Count for the launch of an exclusive Home Textiles Collection. This is the GAIAM’s
first expansion into the bedding and bath categories and will leverage Indo
Count’s industry-leading technology and lifestyle designs.
The GAIAM home collection will feature
an extensive range of bedding and bath solutions that will help consumers
restore, relax and enjoy a better night’s sleep. The GAIAM home collection will
be featured at the 2022 September Home Textiles Market Week in Indo Count’s 5th
Avenue showroom in New York City (September 19 - 22) and will launch in-store
and online in the US, Canada, and Mexico with retail partners in Spring 2023.
“This is our first comprehensive
lifestyle partnership in North America, and GAIAM is uniquely positioned to
reach consumers who know and love the brand and that are seeking to achieve
balance in their lives through the restorative power of a good night’s sleep,” said
KK Lalpuria, Indo Count’s Executive Director, and CEO. He continued, “We’ve
been searching for the right brand partner to build innovative, value-add products
and we will deliver on the GAIAM brand promise to make wellness accessible to
all.
“We are thrilled to be working with
GAIAM - who enjoys such impressive reach - and look forward to building a
GAIAM home collection of health &
wellness products that are so timely and relevant in today’s market. We have partnered
with a best-in-class home textiles manufacturer, Indo Count,” said James
Setton, Galaxy’s COO. He continued, “With their extensive design and
development capabilities, we are excited to show the retail community how Gaiam
home can fit into their assortments.”
About
GAIAM
With a 25+ year heritage, GAIAM is dedicated to making yoga, health and wellness accessible to all through a wide distribution network that consists of approximately 38,000 retail doors, 19,000 stores- within-stores, 5,000 category management locations, e-commerce, and a mobile platform that features Yoga Studio, the leading paid yoga app for Apple, mobile, and tablet devices with over 2 million downloads.
About Indo Count Industries Ltd:
Indo Count Industries Ltd (ICIL), is the Global leader in Bed Linen with manufacturing set up in India and exports to more than 50 countries. Mr. Anil Kumar Jain, Executive Chairman, has been ranked 10th amongst the India’s Best Top 100 CEO’s. Under his leadership, the Company has achieved new milestones in the home textile business and has built significant presence across globe. Over the years, the Company has successfully carved out a niche for itself and has become a total bedding resource. The company’s annual capacity is 153 million meters in which 18 mn meters is under progress. The Company has been honoured with Gold Trophies by TEXPROCIL for highest export performance in bed linen for consecutive three years.
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