15 October 2020, Leeds UK: The textile & apparel
industry’s pioneering virtual trade show, Innovate Textile & Apparel,
organised by World Textile Information Network (WTiN) and sponsored by RICOH,
is going live today (09:00 UTC, 15 October) and will run until 30 October.
The Innovate Textile & Apparel virtual trade show
provides an opportunity for companies from across the globe to showcase
innovation in manufacturing technology and materials, network and forge new
partnerships, while respecting travel bans and safety measures brought on by
the Covid-19 pandemic.
Based around technology and materials, the event has over
160 exhibitors from 26 countries. It will feature manufacturers of textile
technology as diverse as manmade fibre production through to garment assembly
and finishing, alongside material producers for apparel, sportswear, personal
protective equipment (PPE) through to smart fabrics.
With over 10,500 visitors from 50+ countries, the Innovate
Textile & Apparel virtual trade show allows attendees to explore two
virtual halls with separate but with interlinking themes: technology and
materials. The Technology Hall will showcase technological innovations, textile
machinery and software, whereas the Materials Hall will display innovations in
fibres, yarns, fabrics and apparel.
Exhibitor’s virtual booths will contain everything from
videos of machines operating to fabric technical specifications, and booth
visitors can make appointments or use a chat option to communicate with
exhibitors. The platform will allow for lead generation and visitor insight.
Mark Jarvis, Managing Director, WTiN, says: “The
cancellation of live exhibitions this year presents an opportunity to test the
effectiveness of a virtual trade show. Visitors need to engage with the
exhibitors, and exhibitors need to generate new sales opportunities. The
efforts of our exhibitors to provide great content on their booth and to
promote Innovate Textile & Apparel has been vital; now we all look forward
to welcoming visitors from around the world over the next 15 days.”
As well as a conference and a multitude of seminars, the event will also host daily roundtable discussions with key industry figures across wide ranging topics from biodegradable materials, PPE, and sustainable finishing to reshoring, localised manufacturing and the digitalisation of the textile & apparel value chain.
Sponsors
The event is sponsored by global technology company
RICOH. Tetsuya Morita, corporate vice president, general manager, IP Business
Group RICOH, explains why the company chose to sponsor Innovate Textile &
Apparel: “Covid-19 has severely impacted the textile industry events calendar.
We all did miss Drupa in June, but now we are an active supporter of WTiN’s
Innovate Textile & Apparel virtual trade show. This means Covid-19 also
presented us with new opportunities. While at Ricoh we have adapted well to
remote working and communicating digitally with our clients, this is our first
time at an entirely virtual trade show. I hope we can fulfil the expectations
of our international audience.
Platform & Engagement Points
The Innovate Textile & Apparel platform itself was
designed and built by WTiN so that a customised, flexible experience can be
provided to exhibitors and visitors, along with the best and most reliable
technology.
The platform will be live 24/7 for the duration of the
show and key aspects of the event will be available in multiple languages
including Chinese, English, Japanese, Spanish and Turkish.
For more information please visit: https://ita.wtin.com
and follow the story on Twitter @WTiNInnovate and LinkedIn #WTiNInnovate
About World Textile Information Network
World Textile Information Network Ltd (WTiN) provides
specialist insight and data-driven intelligence to businesses in the Textile
& Apparel value chain, enabling them to make better decisions faster and
gain competitive advantage. Its primary focus is on the high growth markets of
materials innovation, industry digitalisation and technical textiles. WTiN
products are subscription based, with most delivered digitally, leveraging the
latest technology to maximise user discoverability. WTiN also: organises focused
B2B events held each year in Europe, the USA & Asia; delivers bespoke
consulting projects; and publishes a range of journals and reports.https://www.wtin.com
Media Contact: Chinky Tyagi Khare, ctyagi@wtin.com +44 113 360 9860
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